BUILD A ROADMAP FOR AI
Ready for AI?
If you said ‘No’, the Art of the Prompt™ Bootcamp is for you. If you said ‘Yes’...reconsider. No one is ready for the biggest cultural and technical revolution since the invention of the light bulb.
AI is the future of work. It will redefine how we understand our customers while reshaping our companies and markets. We believe, human intuition and experience combined with the scale and reach of AI will change how we collaborate with computers and each other, for the better. But to get there, we must navigate through heaping piles of...hype.
Our workshops equip your teams with practical methods and tools to level-up fast. We guide you every step of the way with sessions designed for marketers, technical teams and executives. We ensure you have the skills and knowledge to unlock the potential of AI before your competitors. There is no second place.
How It Works
Our Sherpa team (Digital, UX and Technical veterans with real AI/ML product experience) and the proven Everest Decision Methodology guide you through the sales pitches and hyperbole to reach actionable insights that drive your organization forward. Each workshop includes exercises (such as assessments, actions plans and process mapping) and is refined to your interests in AI.
Finally, we analyze the findings, research, activities to produce tactical recommendations. Post-workshop, you will have access to the Sherpas, facilitator and more resources via Slack channel to move your team forward. Real progress, on real work, in realtime.
30 days of expert support
included with every workshop
Who Is It For?
C-Suite
Executives
Decision support for the strategic implications of AI on your business, your competitor's business and the fundamental structure of the workplace.
CTOs & IT
Professionals
Explore the technical and practical challenges of AI innovation: From integration into existing infrastructure to user device management.
Marketing &
Product Teams
Leverage AI to understand your customer's behaviors and intentions to increase conversion and lower cost of acquisition.
Bootcamp Packages
Each package includes four topics curated for a specific audience.
Executive
Executive's Playbook
Early tech adopters in AI will take the lead, reap the benefits and due to the nature of AI (more data = better predication) late adopters may never catch up. The decisions you make now will impact the very foundation of your business. Getting AI right is the new Mt. Everest. We will be your Sherpas.
Topics: Practical AI and Post-Modern Business, What is Ethical AI?, JCPenney, A Cautionary Tale, Move. Adapt or Retire, Quick Wins and Good Bets.
Marketing / Product
AI Marketing
Analytics is archeology—the moment the data is captured it starts to decay. AI is now. It’s psychology, sociology mixed with a shot of ‘vibe-ology’. It reveals behavior and intention, allowing the power of influence in real-time. But to get there, you have to wade through a lot of hype.
Topics: Data is not Behavior, Dynamic, real-time Personas are the “killer app”, Rise of the Curator, Quick Wins and Sure Bets, Why is AI-Enhanced data better?
Technical
IT: Gloves are off
AI will change how we collaborate with computers, devices, data, customers and each other. Utopia for marketers. Dystopia for IT and Development teams. Time to take the gloves off and get ready to fight. Managing AI agents from every vector of the company is a critical security and data challenge.
Topics: Technical AI Readiness, The New BI Tech Stack, AI Toolbox for the Eager Adopter, Bridging the ‘Signal Gap’
Executive
Digital Teams 101
Let’s be real, digital teams are problematic in most companies. They influence IT, Marketing, Product and Operations but rarely control them. They don’t fit nicely in the org chart and exist due to necessity. AI is going to radically change that. Prepare for ascension, Digital Teams, your time has come.
Topics: Rise of the Curator, Bridging the ‘Signal Gap’, AI's Impact on Brand, Marketing and Content Creation, The New Old Interface: Prompt
Marketing / Product
Agency 3.0
AI is amazing at answering the 4 Ws: Who, What, Where and When. But that fifth ‘W’, critical to building audiences and brands, requires humans at the prompt to tell it ‘Why”. Agencies must transform into academies for Curators offering services of context, EI grooming for AI and ‘Vibeology’.
Topics: Rise of the Curator, AI and knowledge graphs, AI's Impact on Brand, Marketing and Content Creation, The Art of the Prompt
Technical
Custom Topic
Mix and match topics to fit your particular needs. Partner with us to create new ones. Level-up your team and agency at the same time. Use our Workshops as a tool for finding the right clients that fit your agency. Conversely, use our workshops to find the right agency to partner with.
TOPICS
Topics are updated frequently to keep up with the constantly changing landscape of AI.
| Overview | Session Activities: |
| The Art of the Prompt" is the skill of crafting effective requests from AI, much like mastering Google search revolutionized web interaction. As AI becomes part of our everyday experience, mastering the deceptively simple prompt will be key to unlocking its full potential. We'll equip you with the skills to do just that, and show you how to avoid common pitfalls that can skew data, mislead analysis, and obscure true insights. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| ExecutiveMarketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| Just as "signal gaps" once plagued railroads, a new kind of digital signal gap is disrupting the customer journey. Caused by privacy measures like Apple's tracking limitations, cookie blocking, and data protection laws, these gaps fracture our understanding of customer behavior. They distort analytics, mislead advertising efforts, and obscure the true path to purchase. We'll show you how to bridge these gaps and regain a clear view of your customers. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| AI and machine learning will revolutionize the technology we use from BI tech stacks to end user tools. In 2024, these technologies are essential tools reshaping how we collect, analyze, and interpret data. AI empowers businesses to automate complex tasks, uncover hidden patterns, and predict future trends for smarter, faster decision-making. This workshop explores the latest advancements in AI/ML tech landscape and the segment leaders. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| AI and machine learning will revolutionize the technology we use from BI tech stacks to end user tools. In 2024, these technologies are essential tools reshaping how we collect, analyze, and interpret data. AI empowers businesses to automate complex tasks, uncover hidden patterns, and predict future trends for smarter, faster decision-making. This workshop explores the latest advancements in AI/ML tech landscape and the segment leaders. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| As AI becomes integral to digital strategies, ethical considerations are essential. This workshop explores critical challenges facing digital teams in 2024, from algorithmic bias and data privacy to responsible AI use in content creation and automation. Learn to build and deploy AI solutions that are effective, fair, transparent, and accountable. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Executive | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| Knowledge graphs are revolutionizing how machines understand information. This workshop demystifies these tools, exploring how they organize data and drive AI. Learn the fundamentals of knowledge graphs, their role in machine learning, and how they enhance search and recommendations. We will also discuss what the Knowledge Graph does not demonstrate. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| AI for business is a race where early adopters will take the lead and never give it up. Companies leveraging AI to interpret the behavior signals of their customers will have a competitive edge over old-school, “analytics driven” companies. This workshop explores the impact of fostering an AI-driven culture and pitfalls of late adopters. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| First-party data is the gold standard of marketing analytics, and AI is the key to unlocking its full potential. This workshop explores how AI enhances your existing tech stack to extract deeper insights from your audience data. Learn how AI can identify hidden patterns, predict future behavior, and personalize customer experiences at scale, driving engagement, loyalty, and ultimately, revenue growth. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| Traditional analytics data reveals what customers do, but AI and signal matching can reveal why. By analyzing signals across vast datasets, AI unlocks customer sentiment and intent. This workshop explores how to interpret these signals, predict behavior, and influence customer journeys to achieve your business goals. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| Real-time personas, powered by machine learning, are transforming how businesses understand and interact with their customers. This workshop explores how these dynamic profiles, constantly updated with fresh data, enable hyper-personalized experiences that drive engagement and revenue growth. Learn how to create real-time personas that adapt to evolving customer needs. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / Product | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| The future of digital leadership belongs to the curator. As AI revolutionizes content creation, the ability to select, refine, and guide AI-generated output will be paramount. This workshop explores the emerging role of the curator in 2024 and beyond, equipping creative directors, product designers, and strategists with the skills to leverage AI effectively and shape the future of their fields. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / Product | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| Where do you start if you want to begin using AI tools? What criteria should you use to select tools for your team from the many products on the market today. (many of which will not exist in 18 months). In this workshop we will review and recommend toolkits for end user workforces. | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / Product | Post-Session Support: 30 Day Expert Access via Slack Channel. |
| Overview | Session Activities: |
| Humans are terrible at gleaning useable information from vast fields of data. Ironically, AI is terrible at understanding the layers of context required to truly understand human communication. In this workshop we will explore the problems of over-hyped tech for humans and hallucinations for AI | We facilitate the Bootcamps based on the Everest▲Decision Support Methodology, combining interactive sessions, historical data and expert diversity to produce actionable results. |
| Marketing / ProductTechnical | Post-Session Support: 30 Day Expert Access via Slack Channel. |
THE Founders
MEET YOUR SHERPA TEAM
There are many similarities between developing new digital products/services and climbing the world’s tallest mountain, Mt. Everest. Both require meticulous planning, technical acumen, perfect decision making under complex conditions and guidance from experts called Sherpas. The Art of the Prompt Bootcamps are led by digital experts (Sherpas) each an expert in their field and hand selected to fit your needs.
Bradley Hill
Facilitator, Creator of EverestTM Product Management Expert
Brad is a veteran digital creator with over 100 successful product launches for companies like Disney, Dell, AA, E*Trade, P&G, AON, Caterpillar, MSFT, Verizon, etc. Creator of the Everest▵Decision Methodology™, accomplished speaker in 3rd person and writer of bios no one will read.
Taylor Vignali
AI/ML User Experience Expert, Creative Director, Brand Advisor
Creative Director and Senior Product Designer, Taylor has a rich history of crafting world-class experiences for renowned companies like Apple, Nike, AKQA, R/GA, Logitech, and RH. His expertise spans a wide range of design and development disciplines, and his passion for innovation is evident in every project he undertakes.
THE SHERPAS
Our bootcamp team consists of digital experts with real world AI/ML experience in product strategy, UX/design, software development, management and content creation. We follow the EVEREST▲Decision Support ™ methodology, a proven success with over 60+ bootcamps across 30 companies and 250+ participants.
145 Years Combined Experience
Strategy, Product, Design, Development Experience
11 Years of AI/ML Experience
AI/ML Specific Product Experience
Over 100 Digital Products Launched
Consumer &
Commercial Products
60+ Workshops with Client Teams
Based on Everest Decision Support Methodology
credentials
AI, Machine Learning and Product Management Experience
Canalytics Smart Compactor Network
Using ML to improve data accuracy from 1000s of devices monitoring commercial waste management vehicles and AI to predict volume and pickup schedules based on volumetric data and logistics.
Takeda Patient Trial Data Interaction Analyzer
Used ML to analyze millions of patient records associated with drug trials to discover unknown drug interactions and beneficial effects.
MD Anderson &
Dr. Watson Pilot Project
Performed user testing on caregiver interface for IBM's implementation of Dr. Watson at MD Anderson in Houston.
Axon.AI - 1st Persona Data Arbitration
Developed an ML-based data arbitration system that takes 3rd party data (Google Analytics, Facebook, Shopify) and improves bad data by use of 1st party data as the arbiter of accuracy. Improved analytics data (attribution, CAC, Conversation) for ecommerce sites.
Key Technologies: FastText, SparkML – Word2Vec, BigDL (CNN image classifier)
Summarization Engine – Pixlee TurnTo
Designed a graph-based review summarization engine for retail shopping. Developed novel NLP algorithms for extracting from unstructured review text and feature-level natural language summaries.
Key Technologies: Top2Vec, BERT Spacy (NLP tooling ), Spark / Word2Vec
MVP Development
& Delivery
Developed novel techniques for capturing data from dynamic 3D environment. With a HIPPA-compliant embedded medical grade visual assessment system capable of running on single device.
Key Technologies: Tobii XR SDK / Unity HDRP, Three.js/A-Frame.js, OpenCV / PointRCNN, Pyodide.js
Unified Data Analytics – Daimler-Benz (Moovel)
Defined the next-generation data and analytics architecture for the merged mobility units of Mercedes-Benz and BMW. Solved for key challenges around data governance and client-specific data ownership and auditing needs.
Key Technologies: Airflow, AWS Kinesis, AWS Athena, Google Data Studio and Kepler.gl
Technical Product Research and Development
Developed core algorithmic models for automating visual eye exams in both virtual and augmented reality: EyeLab and FreeForm
Key Technologies: OpenCV / PointRCNN, Sequential ICP, OpenCV / PointRCNN
Graph-based IP Intelligence System - TransTelco
Built and scaled a large-scale data pipeline to process and enrich up to 1T of daily NetFlow logs into a proprietary on-premise geographical-actor ontology.
Key Technologies: Neo4J, Spark, PyTorch (LSTM)
Dynamic Consumer Loyalty Engine
Designed and developed end-to-end MVP for an adaptive customer loyalty engine targeted at optimizing casino rewards.
Key Technologies: Google Vertex, BigQuery / Cloud Run (managed enterprise ETLpipelines), React / Postgres
Loan Default and Payment Prediction – Banco Azteca
Developed a real-time loan default prediction model that cut default rates by more than half and saved more than $15 million a year by scoring risky loans at origination time.
Key Technologies: scikit-learn (random forest + SVM - loan defaults), scikit-learn (hidden Markov
Automated Product Taxonomy Generation
Developed an algorithmic approach for automatically identifying high value terms to extend to global product taxonomy by mining consumer search and browse behavior. Developed methods for automatically curating products based on text.
Key Technologies: FastText (search intent classification), SparkML – Word2Vec BigDL (CNN image classifier)